Quietly launched last week, but now shuffling into a centre-stage position, is the wonderful travel.dk.com from Poke for Dorling Kindersley.
All the usual suspects are there - content browsing, integrated booking with affiliates (with many more partners to come), advertising partners, user-submitted content and comments and ratings. I think we’ve managed to do all of those expected functions in a much more integrated way than any other travel site to date too. But wait, there’s more.
The bit that gets us excited was bourne from a line in the research - something along the lines of 75% of travellers buy travel guides but only consume around 20% of them - ie. lots of travellers cart around 80% of a wasted publication. Add to that thought, some of the “Generation C” thinking of late and a dollop of technology in the form of server-side PDF creation from XML-tagged content and a self-publishing model practically invents itself.
So, browse a destination and compile your own travel guide. Add the bits that interest you, leave out the bits that don’t. Add travel essential info if you want to. Or don’t. Already have maps? Leave them out then. All done? Buy it for a fraction of the bookshop price.
Hats off to Simon Ridgewell, Nic Roope, Vik Sharma, Buzz, Nico, Gemma, Derek, Gabes and Patrick from Poke for their never-ending attention to detail throughout, and a special mention to Georgina Atwell and Fergus Day from DK who placed a lot of trust in Poke from the beginning and who never lost their nerve - even when things got tricky-dicky in the run up to launch.
This is just a phase 1 launch, with some very exciting functionality to come. Watch this space.



















